the only company in the world dedicated
to bringing alpha presenceSM to
business
Alpha Presence offers its unique
AlphaPresenceSM training
program, the only plan devoted exclusively to building personal
presence — the foundational quality of great leadership.
Alpha Presences is located in Fairfax,
California in Marin County, 35 minutes north of San Francisco.
You can contact the company at:
(415) 488-6505
132 Ridge Road
Fairfax, CA 94930 Info@alphapresence.com
Richard
Friesen
CEO Alpha Presence
After graduating with a BA in Philosophy and
a Master’s in Clinical Psychology, Richard completed
his psychology training at the San Francisco Gestalt Institute
and practiced group and family therapy.
However as an avid amateur trader, he was itching
to test the financial markets and joined Merrill Lynch in
San Francisco as a futures broker. Eager to trade for himself
rather than for clients, Rich leased a seat on the Chicago Mercantile
Exchange where he traded S&P futures and options. Hooked
by the opportunity to leverage his time, talent and money, he
joined Chicago Research and Trading in 1983.
Returning to San Francisco, Rich built a trading
desk for CRT on the Pacific Stock Exchange where he also served
on the exchange’s
Board of Directors. In 1989, Rich started his own trading firm,
Trade Management LLC, with seats on the Pacific Stock Exchange
and the Chicago Board of Options Exchange. Trade Management was
one of the most consistently profitable trading companies in
his clearing firm.
Sensing a major sea change for floor traders with
the coming of electronic trading, Rich sold Trade Management
in 1998 and founded ePIT Systems, a software company that produced
exchange software solutions for financial institutions. As an
innovator in electronic exchanges, he has received two significant
patents on electronic trading interfaces. After the sale of ePIT's
system to Hitachi in 2001, he consulted to major names in the
futures trading community, wrote books and articles for financial
publications and developed trading seminars.
Recognizing that improving communication skills
was a fundamental element of his next business plan, Rich partnered
with Lee Glickstein and Speaking Circles® technology, a
series of exercises that focus on “personal presence” as
a way of leveraging leadership. Combining elements of this process
with his experiences as a therapist and businessman, Rich
has developed the Alpha Presence training program for professionals
that teaches leaders the power of absolute engagement and hones
their public speaking tools.
Rich, past President of Marin Toastmasters, is
an award winning speaker on topics of politics, business and
personal development. He currently lives in Fairfax, California
with his wife Marty. His hobby is finding back roads in the Sierras
for his motorcycle.