The Power of Fear — April 2006

"Use their fear to fuel their change."
— Richard Friesen —

• Energize Meetings with Alpha Presence^sm
• Fear is the Key to Change
• Gain Control of Alcohol in Four Days with Radical Recovery^sm

"After just two Alpha Presence^sm training sessions, the next critical project meeting I ran was simply much more fun and fluid.

For the first time, this meeting was energizing rather than draining. In fact, other members went out of their way to tell me that this was the best meeting yet.

All I did was practice my Alpha Presence^sm exercises during the meeting. For the first time I can look forward to even better meetings."

Karen Graham
Kaiser Permanente
Oakland, CA

More testimonials from happy clients...

Why do some businesses and communities watch themselves self-destruct when faced with an evolving environment?

The answer lies in our limbic system (fight / flight) which overrides our neo-cortex (management / reason) when we feel fearful.

Last weekend two United States Congressional candidates attended a private Alpha Presence^sm session to improve their persuasion and presentation abilities - in order to persuade their voters to entertain radical solutions to persistent problems.

They learned APIP (Alpha Presence Integrity Persuasion). Here is how it works:

Step One: First, behind every question and discussion involving significant change there is fear. The first task it to identify the fear. In a conversation or Q&A session, you can ask the person what they fear most about their current situation or the proposed change. If giving a speech, you can:

• Tell a story about the fears of someone similar to the audience.
• Repeat a discussion where these fears were described to you.
• Make a good guess about their fear and ask for confirmation.

Step Two: Next, you can ask or state their hopes or dreams (the opposite side of the fear). For example, if the person is afraid that they will lose their job because of the change, describe their dream, working at a place they love. Be vivid.

Step Three: Identify the current political / work / community situation and ask if it adequately addresses their fears or their hopes as it is now structured. Ask THEM if their dreams are being fulfilled. Ask THEM if they believe more of the same will address the fears they harbor. If this is an issue of concern, the answer is usually "no." You can now identify some aspect of the current situations as a cause of the problem.

Notice: As of this point, you haven't blasted them with positions, arguments or details which would trigger their "limbic fear system." You have just honed in on who they are and what they fear and hope. Your understanding of what they fear allows them to invite you behind their defenses.

Step Four: Now you can, with integrity , describe how your change makes their dream possible by fixing their problem. Put your listeners in the picture. Let all the passion you have pour out as you build their dream with them in vivid detail.

Step Five: Objections are now turned into problems that can be solved together as partners looking for creative solutions as you build your new world together.

Want to practice changing the world or simply introduce change to your spouse? Join me for a free teleseminar on Wednesday April 12 at 6:00 pm Pacific time. Email rich@alphapresence with APIP in the subject line and I will send you access instructions.

During four days, from May 18 to May 21, 2006 in Sacramento California, anyone whose alcohol habit is sabotaging their life will be able to change how they behave with their addiction.

Wendi Friesen, my sister and founder of the internet's most successful hypnosis website ( www.wendi.com ) and I invite you to join us for our newly designed "Radical Recovery^sm" experience.

Wendi and I will be leading our clients through a four step revolution of personal change. No will power, no giving up power, no lifelong meetings.

If you — or someone you know and care about — are ready to change your addictive behavior and have failed with traditional methods, please do yourself — or them — a favor and invite them to join us in Sacramento.

We all know the cost of a lifetime of addiction and the value of a clean life. To make this as easy as possible — and as a benefit to my readers who sign up before April 19, 2006 — I will give you a $1000 coupon.

Go to www.RadicalRecovery.net to learn more. When you check out, use the coupon code "CountMeIn" and you will see your $1000 credit.

Learn more and register